Cherry Time® gives back to the children of farmworkers

Ceres, Western Cape. In September 2015, Cherry Time®, Dutoit Agri’s newest product-specific trademark, made a donation to the value of R43 258 to the farm children on three Dutoit Agri estates, namely Excelsior, Kromfontein and Nooitgedacht. This donation forms part of Cherry Time®’s social commitment towards the children of farmworkers.

A Jungle Gym was erected on Excelsior, whilst R11 354 was donated to each of the day-care centres on Kromfontein and Nooitgedacht.

The belief underlying this project is that the same love and care that goes into the production of Cherry Time® cherries, must also be invested in the welfare of farmworkers. ‘We want to position our cherries as a product that is easy to use, consumer friendly and healthy, while our clients can be assured that a portion of their money spent on Cherry Time®, will go straight back to the farm children,’ says Pieter du Toit, Managing Director of the Dutoit Group. When asked why the focus is on farm children, Du Toit answered: ‘We start with the farm children, as they are the future and will be responsible for taking agricultural activities into the future.’

This project will be expanded to other estates within Dutoit Agri as the Cherry Time® brand grows and more funds become available.

More about Cherry Time®
Cherry Time® is Dutoit Agri’s newest product-specific trademark and was launched in 2014. Dutoit Agri aims to produce large cherries (minimum 26mm in diameter), with a firm flesh, high sugar levels and of exceptional quality.

The short Cherry Time® season coincides with South Africa’s traditional summer months, from October to January. Dutoit Agri is excited about the 2015/2016 harvest despite the dry winter months.

For more information, follow Cherry Time® on Facebook and twitter. Cherry Time® is available at selected Pick ‘n Pay stores and can also be ordered directly at (Only available in certain areas. Terms and conditions apply).

For more information contact:
Nica du Toit
074 2171831

Photo 1Picture 1: Nooitgedacht farm children with (from left to right) Nica du Toit (Social Media Manager: Dutoit Group), Andrieeta Ambraal (Nooitgedacht Daycare Centre), Syntesia Ambraal (Head: Nooitgedacht Daycare Centre), Mabru Marais (Administrative Clerk: Nooitgedacht), Nolonyuko Siboto (Nooitgedacht Daycare Centre) and Arno Marais (Estate Manager: Nooitgedacht).

Picture 2: Excelsior farm workers and – children with Daycare personnel Fanny Ruiters (forth from the left), Ragel Jonkers (sixth from the left), as well as Piet Bosman (Estate Manager: Excelsior, second from right), Julia Bouwsema (Key Account Manager: Dutoit Agri, far right) and Nica du Toit (Social Media Manager: Dutoit Group, front)

Picture 3: Kromfontein farm children with, from left to right, Chrisna du Toit (Contact Person: Kromfontein Daycare Centre), Anna Swarts (Kromfontein Daycare Centre), Sandra Galant (Head: Kromfontein Daycare Centre), Nica du Toit (Social Media Manager: Dutoit Group), Sophia Fortuin and Elizabeth Snyders (both Kromfontein Daycare Centre) at the back.