CHERRY TIME® is passionate about social development

Cherry Time® is Dutoit Agri’s product-specific trademark and was launched in 2014. Dutoit Agri aims to produce large cherries (minimum 26mm in diameter), with a firm flesh and exceptional quality. The Cherry Time® season coincides with South Africa’s traditional summer months, from October to January.

Cherry Time® believes that the same love and care that goes into the production of Cherry Time® cherries, should also be invested in the welfare of our farmworkers and their children. We recognise our responsibility to the people in the communities in which we operate. Every year a portion of our local profits is plowed back into our workers and their families, making Cherry Time® sustainable not only for this season, but also for the future.

The increased number of children at Excelsior, one of the Dutoit Agri cherry farms, has created interest under the Cherry Time® team with a focus on the development of a new day-care centre. Cherry Time® has donated R300 000 to help provide a safe learning environment that can benefit the farmworkers children for years to come — and ultimately build a stronger community.

Due to Cherry Time’s passionate approach to social development, DLX Logistics now also supports the Excelsior day-care project with a donation of R250 000. DLX values the importance of education and is excited about this incredible project. DLX Logistics is directly involved in the transport and logistics of Cherry Time®, ensuring that the freshest and healthiest cherries is supplied.

With this project, Cherry Time® in partnership with DLX Logistics strives to change the lives of the farmworkers children by providing the opportunities that the children deserve. We take time to understand the needs of each farm and build long-term relationships to create lasting change to ensure that our children get the maximum benefit from the donation. Various community projects will be expanded to other farms within Dutoit Agri as the Cherry Time® brand grows and more funds become available.

Cherry Time® has various community projects planned for the 2017 / 2018 season, follow us on Facebook and Instagram to get involved.

Cherry Time® is jam packed with flavour and powerful anti-oxidants which may reduce your risk of catching a cold and flu. They also contain melatonin, a hormone that helps you to sleep, as well as potassium which may prevent hypertension from developing. As if this is not enough, cherries also contain many B-vitamins that can give your metabolism a boost.

Cherry Time® can be ordered online at and is available at selected Pick ‘n Pay stores.


For more information contact:
Runei Kotze
074 968 5168